Jane Abbott

Helping solopreneurs & small business owners develop and implement effective strategies to generate sales, retain customers, and achieve profitable growth. Jane Abbott is an award-winning marketing strategist, Chartered Institute of Marketing professional, and founder of Jane Abbott Marketing. With over 25 years of experience spanning global brands like Subway, Heinz and Volvo to ambitious start-ups, she helps small business owners simplify their marketing, attract consistent clients, and grow with confidence. Known for her calm, grounded approach and jargon-free guidance, Jane works closely with owner-managed businesses to turn marketing confusion into clarity and action. Whether it's through tailored 1:1 mentoring, strategy sessions or her signature Marketing Made Simple framework, Jane equips her clients with focused plans and the accountability to implement them. Clients come to Jane when they’re stuck in the day to day, doing ‘all the things’ with little return, and leave with a marketing strategy that feels manageable, purposeful and aligned with their goals.