Scott Levine, Vice President of Strategy
As Senior Vice President of Strategy of KERN, an Omnicom agency, Scott Levine guides and facilitates the development of a holistic view of all clients’ and prospective clients’ business, creating innovative strategic communications solutions to a diverse array of business and marketing challenges. Scott leads strategic initiatives across Digital and Traditional methodologies directing internal and external resources for KERN, An Omnicom Agency. Scott has developed strategic plans for some of the worlds’ largest and well known brands, including several Fortune 500 clients as KERN is the agency to 5 of Advertising Age’s 2013 Top 100 Advertisers. Scott is a strategic leader with a strong business acumen who understands the changing media landscape, shifts in consumption patterns, and how to translate quantitative, qualitative and trend data into compelling brand stories and unique selling propositions. As part of KERN’s Executive Leadership Team, Scott works directly with all discipline heads and related client counterparts and plays an integral part as the lead in New Business acquisition. Scott consistently partners with the account service/client strategy leads to develop marketing and communication strategies that are fueled by technology, media, and cultural insight while collaborating with KERN’s analytics group to target behaviors and understand motivational drivers of behavior that will result in more effective communication strategies as evidenced by Scott’s development of Progressive Persona Profiling, now a proprietary KERN audience intelligence tool. As a seasoned, experienced marketer with over 25 years of professional practice, Scott is fluent in market research techniques, both quantitative and qualitative as well as new methodologies that combine both approaches with a solid understanding of media theory, media history and well versed in new media channels. Scott possesses a deep knowledge of Technology with the ability to understand how technology can evolve into media. Twitter @ScottSocial
